FOR DIFFERENT CUSTOMERS
The Selex Group's retail network encompasses a wide array of different formats, ranging from hypermarkets to discount stores.
Each format is further differentiated according to the location of the store and the nature of the surrounding area.
The most important retail channel is the supermarkets, which number 1,123 and account for more than half the retail floorage of the Group.
Having multiple retail formats in different localities requires great management expertise to coordinate the various distribution models and to ensure each retail channel is properly supplied, while all the time innovating and updating the product range for customers.
Selex companies have honed their skills in this area through their extensive experience of direct contact with customers.
A MAJOR PRESENCE IN EVERY RETAIL CHANNEL
The companies of the Selex Group have accumulated enormous expertise across a range of formats, and have created retail outlets whose distinctive and modern style are the result of the hard work of the companies at modelling their distribution and retail formats according to the peculiar characteristics of the local area and the local customer base, and at keeping the outlets up to date and aligned with new models of consumption.
One of the new formats is a new type of superstore dedicated to bringing everyday good value to shoppers, and guaranteeing them consistent product quality and freshness.
This year the attention will be on designing a new type of neighbourhood supermarket (i.e. a retail space of 400-600 square metres) successfully combining the virtues of easy accessibility and convenience that are typical of this sort of store with a highly modern range of products and services.
Alongside its work on format optimization, Selex also studies special-purpose assortment models to optimize the effectiveness of customized in-store product displays. The customized designs are particularly deployed in retail segments where consumption trends are most dynamic.
MULTIPLE NATIONAL AND REGIONAL BRANDS
The Selex Group in Italy operates under national brand name stores such as Famila, A&O and C+C, as well as through regional brands.
Quality is our motto. Quality combined with efficiency, good service and our capacity to update our retail design and formats make every brand name associated with the Group a reliable point of reference for the local community.
Distinctive in form and divided by location, the supermarkets and stores of the Selex Group are united by the same vision, which may be summed up as: putting the customer first; adapting products and services to changing consumer lifestyles; listening to feedback; always seeking to maximize customer satisfaction and optimize the shopping experience.
And, of course, good value for money. As in previous years, in 2017 the retailing companies of the Selex Group confirmed their top positions in the ranking of the best-value supermarkets of Italy as they continued their efforts to defend the purchasing power of families.
Value is at the heart of the Selex philosophy, which translates into a commitment to keeping prices as low as possible day in day out. Selex succeeds in its mission thanks also to the numerous promotions it organizes throughout the year and the many opportunities it affords shoppers to make savings without ever sacrificing quality and the assurance of safety.