EMD GOES INTERCONTINENTAL – AUSTRALIAN RETAILER WOOLWORTHS JOINS THE LEADING PURCHASING AND MARKETING GROUP
13 March 2017
EMD GOES INTERCONTINENTAL – AUSTRALIAN RETAILER
WOOLWORTHS JOINS THE LEADING PURCHASING AND MARKETING GROUP
Global market penetration profitable for
all member companies
European Marketing Distribution AG (EMD),
in Pfäffikon/Switzerland, accelerates its continuous growth and will hence
operate intercontinentally: a new member in the EMD alliance is the Australian
retailer Woolworths, Sydney. This new partnership means Woolworths will
maximise the EMD network to procure volume for its private label product
Thanks to cooperation with the Australian
supermarket chain Woolworths, EMD increases the growth opportunity for its
supplier base . Woolworths currently operates nearly 1000 supermarkets, in Australia - and more than
180 in New Zealand.
Woolworths is focused on providing access
to great quality food and non-food products to customers across Australia and
have been known as the Fresh Food People for more than 30 years.
The newly signed agreements are profitable
for each and every member of EMD: additional and interesting opportunities for
procurement of goods overseas are created for the European trading companies
already belonging to the group alliance.
Woolworths will optimise its European
purchasing procedures through the already established office in Switzerland and
working in close cooperation with EMD. The agreement between EMD and Woolworths
relates initially to the private label business.
Steve Greentree, Director, Woolworths
Food Company, comments on the benefits of partnering with EMD:
“We are delighted to partner with EMD.
This collaboration will increase our access to great quality private label
products that we are unable to source locally. Combined with our commitment to
source Australian products first and foremost, this ensures our customers will
have even more choice and convenience when shopping for own brand products at
“Furthermore, the agreement will provide
a direct network for Woolworths’ Australian and New Zealand suppliers to
maximise investment and growth opportunities with European retailers.”
EMD Managing Director Philippe Gruyters
speaking about new member Woolworths and the pursued strategy said: "The
integration of procurement volumes in high demand and customer-oriented
marketing activities brings considerable benefits for both the trading and the
manufacturing sector in the Oceanian countries of Australia and New Zealand as
well as in Europe.
Since 1989 EMD has been
recognised by the industry as a trustful, efficient sourcing and business
development partner. Ever since EMD
has been consistently expanding it’s area of cooperation both with industry and
The development by EMD was highlighted
last year when at the beginning of 2016, one of the most prominent trade
companies in the United Kingdom, the Wal-Mart subsidiary Asda joined the EMD
Group. A short time later EMD announced together with the Kaufland Group that
all the Kaufland stores in the Czech Republic, Slovakia, Poland, Croatia,
Romania and Bulgaria would manage their international agreements with the branded
product industry also through EMD. Added to this, German hypermarket specialist
Globus decided to join the EMD alliance’s international agreements for Russia
and the Czech Republic, together with various contracts relating to German
Globus hypermarket sites.
The bottom line is that EMD, with the
newly joined Woolworths to the group, represents a worldwide total turnover of
more than 216 billion euros in 20 European countries now including Australia
and New Zealand. The alliance represents the interests of about 400 trading
companies and over 150,000 point of sales in every type of distribution, mainly
in grocery retail.