Varied yet United: The Power of Synergies
With a market share surpassing 15%, the Selex Group is the leader in Italian retail. This landmark was achieved through a sophisticated blend of factors, most notably an ability to work together in synergy while at the same time leveraging differences for mutual enrichment. Member companies primarily pool efforts on commercial activities, marketing, and private label product-related initiatives; each member also deploys its unique strengths to adapt to the local landscape. This dynamically evolving, multichannel environment relies on the common aim of ensuring quality and safety for customers, and consistently protecting purchasing power.
The Group’s USP is that it is an integrated multichannel commercial network spanning some 3,329 outlets. A variety of distribution formats, ranging from convenience supermarkets to superstores, hypermarkets, discount stores, and cash & carry, fosters a deep understanding of and response to the needs of different customer types, making it possible to deploy bespoke actions that cater to specific demands in different area.